Information Sheet

 

 

R         KWTO (Radio station: Springfield, Mo.).

834                  Newsletters, 1944-1951.

                                    One folder.

 

 

 

These are 45 issues of The KWTO Dial, a monthly publication of radio station KWTO at Springfield in Greene County, Missouri, from June 1944 to November 1951.  Each issue contains a broadcast schedule and news about the station’s programs and staff.

 

An ABC affiliate broadcasting at 560 KHz, KWTO was one of Springfield’s leading radio stations in the “golden age” of radio just prior to the coming of television.  It continues on the air in 2006, still affiliated with ABC, and featuring a “news-talk” format.

 

The KWTO Dial (styled as The Dial in 1944 and 1946) was sent to listeners throughout the 5000-watt station’s broadcasting area in four states.  Besides in­cluding a detailed broadcast sched­ule, the publication featured articles about the station’s pro­grams, on-air personalities, and busi­ness staff.  It also included general-interest columnists who were also employees of the station, such as self-styled “Queen of the Ozarks” May Kennedy McCord (“Hillbilly Heartbeats”), weath­erman C. C. Willi­ford (“Fair and Warmer”), Floyd Sullivan (“Lookin’ at You”), and George Earle (“Portside Pat­ter”).  There are also special reports on the station’s fund-raising effort for the KWTO-Burge Hospital Polio Building Fund.  The magazine for November 1951 noted that the next month’s edition would be the final issue.

 

Ralph D. Foster was President and General Manager of KWTO.

 

 

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